Chapter 11 Discussion Question #2

Marshall McLuhan first stated that the medium was the message when he was attempting to get across to people that the channel through which the message is transmitted is just as important as the message itself. I do agree with Marshall McLuhan that the medium is the message. Without the medium the message would cease to exist If we made television shows but had no way to broadcast them then they would be pointless. No one would see the message because the medium would not be there to support it. The cool medium idea is interesting. I am not sure I completely agree with it though. I don't find the comparrison between the coolness to the hotter to make a lot of sense.